The 2026 media market is fragmented and soft because sales teams are stretched thinner than ever, platforms are still fighting for market share at the expense of rate discipline, and media is always the first sector to feel an economic...
A lot of our clients only use us for OTT or social ads. We’re not complaining, but we are leaving a lot of capability...
Media agencies have structural incentives that don't always align with yours. They're measured on delivery, on hitting targets, on keeping clients happy quarter to quarter. What gets lost in that arrangement is candor. And candor, it turns...
I recently had a meeting with a very large national sports advertiser. They were evaluating the Seattle/Tacoma DMA. I unabashedly and with extreme bias...
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