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Social Ads? Sure, Sometimes.

    The social media landscape is like navigating a maze designed by a caffeinated squirrel on a mission. I mean, what’s with those dopamine-driven red dots and swipe rewards? It’s like a game show, and I’m not sure if I’m winning a car or just losing my sanity.

    Now, don’t get me wrong. These platforms might be excellent places to sell your $40 doodads, but it’s like trying to plant a garden in the middle of a rock concert – not exactly the serene environment your brand needs. Connected TV, on the other hand, is the zen garden of advertising. It’s laid back, the audience is more chilled out, and the recall stats are through the roof. I mean, I’d choose a laid-back soirée over a hyped-up circus any day.

    And let’s talk about social media ads – the glittery unicorns of digital marketing. Sure, they have their place, but not every campaign needs a unicorn, and not every brand is unicorn material. It’s like trying to fit a square peg into a round hole. Sometimes you just need to take a step back, sip your coffee (or your beverage of choice), and ask yourself, “Do I really need a dancing cat to sell my product?” Probably not.