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Frequency. It’s Always Frequency.

    In the vast sea of marketing efforts, low frequency remains a significant challenge for brands striving to stand out. In a world where the average person encounters over 10,000 branded images daily, the competition for attention is fierce. Imagine, that’s more exposure than a pigeon flying through bustling Times Square!

    The harsh reality is that if your brand isn’t boldly tap dancing in front of your audience, you might as well be invisible in the crowded marketplace. In this age of digital noise, it’s crucial for brands to adopt strategies that not only capture attention but also leave a lasting impression.

    One effective approach is to embrace the power of video content. Whether it’s through CTVN video banners or targeted video campaigns, the visual element can significantly enhance your brand’s visibility. However, the key lies in the frequency of your message.

    To truly make an impact, consider cranking up your frequency cap to 10 exposures a day. Picture your ad roaring like a lion in a room full of kittens, demanding attention and leaving an indelible mark on your audience’s consciousness.

    But, you might wonder, isn’t there a risk of being too persistent? The answer lies in finding the sweet spot between being annoying and endearing. Much like that neighbor who persistently invites you to a barbecue until you finally cave and show up, your brand needs to be a constant presence in the lives of your target audience.

    In today’s fast-paced world, people are only in the market for a hot minute, especially in industries like HVAC, real estate, and automotive, where decisions are not impulsive but rooted in dreams, aspirations, and coldhearted investments. Your brand must transcend being a mere presence; it needs to be tattooed on the brains of your audience.