The Mastery of Media Buying 1. Over-the-Top (OTT) and Connected TV (CTV) In the deft hands of Hurley Media Group, media buying transcends mere transactions. Through the lens of “Make Media Work,” they curate experiences on Over-the-Top and Connected TV that are not just seen… Read More »Make Media
Amidst the excitement of emerging marketing trends, one often overlooked yet crucial aspect is the significance of a consistent advertising budget. While some businesses may be tempted to fluctuate spending based on short-term goals or market changes, stick to maintaining a steady advertising budget. Building… Read More »What Should My Monthly Media Budget Be?
The social media landscape is like navigating a maze designed by a caffeinated squirrel on a mission. I mean, what’s with those dopamine-driven red dots and swipe rewards? It’s like a game show, and I’m not sure if I’m winning a car or just losing… Read More »Social Ads? Sure, Sometimes.
In the vast sea of marketing efforts, low frequency remains a significant challenge for brands striving to stand out. In a world where the average person encounters over 10,000 branded images daily, the competition for attention is fierce. Imagine, that’s more exposure than a pigeon… Read More »Frequency. It’s Always Frequency.